Promoting country artists with Latin roots from all around the world.
why do we need a Country Latin Association?
is there even a market for Country Latin artists?
From 2006 to 2016, Hispanic listenership grew considerably more than white listenership (a 25% increase compared to 7% increase) for country music. Today’s newest generation of emerging country music stars reflects that change. Chartmetric.com
Are there any currently successful country latin artists?
Holding Chartmetric’s No. 2 spot for most popular country music artists — right below the ever-viral popstar Taylor Swift — is Mexican singer-songwriter Carin León. Below León on the country artist list are Brazilian superstar Ana Castela (No. 7) and duo Jorge & Mateus (No. 8). Country Latin artists are ALREADY at the top of the charts. Chartmetric.com
WHy haven’t I heard of so many of these artists?
Almost ALL Latin country aritsts are not signed by major labels. For example the majority (71%) of the artists featured in Spotify’s Country Latino playlist, created in August 2020, are independent. Of the artists on the playlist, just 14% are with Sony Music Entertainment, 13% are with Universal Music Group and 2% are with Warner Music Group. Chartmetric.com
Podcast Premiere!
We are so proud to announce our new in house podcast ‘Latina in Nashville’ hosted by artist-on-the-rise Andrea Vasquez. Catch episodes of Andrea interviewing Country Latin artists from around the world on our social channels @countrylatinassociation.